Another PR blunder by environmentalists?

Some people in the green movement really don’t seem to understand how to influence the Great British Public. When they’re not turning us off their message by haranguing us like puritanical preachers they’re producing reports which may have unintended consequences.

Hard on the heels (cliché alert) of predictions that African countries will be the ones that will really suffer as the climate changes comes one saying that South West England will have a climate like Portugal’s.

On a cold November morning I wonder if the readers of the report in today's Gloucester Citizen will really regard this as a bad news story?

I don’t think such stories will do much to dissuade the notoriously self-centred British population to produce less greenhouse gas, probably do the reverse in fact...