W(h)ither newspapers?
The Guardian's main leader today is about the relative rise of the internet and decline of newspapers. In Britain this year it is estimated that the net will carry a slightly higher proportion (about 13%) of total advertising spending than will national newspapers. Interestingly regional and local papers continue to carry more than either at around 20%. I've long maintained at election campaigns that local newspapers have far more reach and influence than national ones do and advertiser seem to agree.
It's easy to get carried away about the Internet as the dot com bubble proved. The CEO of the company I worked for got over-excited about it and his enthusiasm led indirectly to thousands of redundancies including mine as we paid the price for his costly dabbling. He got kicked out as well but on rather better terms than the rest of us! But it is exciting that Google's founders started off with no real idea of how they were going to make money. As the leader writer puts it "Just as Lord Reith could not have predicted either Big Brother or News 24, so few can predict what this new medium will give us in the future.".
But bloggers shouldn't get too excited; when even the popular 'political' sites in the UK are getting only a few thousand hits a day and the rest of us managing with low hundreds or fewer, we're a long way from influencing many of the UK's sixty million inhabitants or even their 'opinion formers'. In contrast a local paper is liable to be read by at least a third of the population it serves. So keep those pro-Labour letters to your local editor flowing......